Why Notifications Are The Best Starting Point for An Omnichannel Marketing Strategy
Omnichannel marketing. You’ve heard about it. You’re sold on it. But where do you start?
Businesses face a twofold challenge in creating an effective omnichannel marketing strategy. For their customers, the experience needs to be seamless. A coupon that’s promoted on social media should work on your website or app. Similarly, the experience online and face-to-face needs to be consistent.
Internally for businesses, the challenge lies in unifying data from the various channels part of their omnichannel approach. Depending on your strategy, you could have signals coming from websites, social media, an email list, organic and paid search, and your app. Collating data from all those disparate channels can be a formidable task.
Despite the challenges, it is essential that your business has an omnichannel marketing outlook in 2019. If you don’t have one yet, a notification system can be a great first step. To help out with that, we’ve designed Notific.io to support communication over multiple channels right out of the box. It also provides conversion analytics from each of those channels, making it just the tool required to kick off your omnichannel marketing efforts.
Let’s take a look at the channels that you have access to with Notific.io.
The best place to have your users is inside your app. It’s important to take advantage of that opportunity to get key messages across and collect data you need. In-app notifications are a great way to do just that. As a vehicle for information, they can be used to show users around an app and announce new features. They can also be used to gather data on what kind of content works with your target audience.
Email notifications & Omnichannel Marketing
Email marketing continues to be one of the more effective ways of getting through to people. Campaign Monitor’s research shows that every $1 spent on email marketing generates a whopping $38 in ROI. That makes it the most cost-effective marketing channel available. It’s clear from the data that building an email list and interacting with it can be integral to the growth of your business.
Mobile push notifications
Consumers are spending more time on their phones than ever before. Research shows that Americans spent 3.3 hours on their phones every day on average. That’s higher than it’s been over the past ten years. This presents a huge opportunity for marketers. Mobile push notifications are an especially effective way to grab users’ attention with timely messages and rich media.
Web push notifications
Mobile isn’t the only place that push notifications reach. You can also communicate using push notifications while users are on your website. Business Insider reports that push notification subscribers record 53% more sessions on apps than those who aren’t subscribed. They also stick around longer than other users, making them easier to retain. Web push notifications have diverse applications–everything from promoting offers to collecting feedback.
We’ve made it extremely simple for users to gauge the effectiveness of every campaign. Conversation analytics from each channel are available in a visual format.
Ready to kick off your omnichannel marketing efforts? Visit Notific.io.