5 Ways E-commerce Web Notifications Can Skyrocket Sales
E-commerce is huge right now. The industry racked up $2.3 trillion across the world last year and is projected to reach $4.88 trillion by 2021. So if you’re an E-retailer, there’s a large pie from which to steal a piece. At the same time, the competition can be stiff and you often find yourself going against some behemoths. In a cut-throat market, a notification strategy can confer your business a distinct advantage. Here’s how you can use E-commerce web notifications to boost sales.
Retargeting E-Commerce Web Notifications
Too many E-commerce businesses obsess over finding new fans without focusing enough on catering to the existing ones. This is a costly oversight since people who have already bought from your store are more likely to make a repeat purchase. Consequently, they’re also a lot more likely to respond to marketing messages. Web notifications are a great way to inform your more loyal users about discounts for repeat purchases or products that might go well with ones they have already purchased.
Most people read reviews before buying products, and that’s not based on just anecdotal evidence. According to one study, as much as 85.57% of E-commerce customers check out the reviews section before deciding what to put their money down on. More than 83% compare the positive and negative reviews as part of the research process. So clearly, reviews need to be a key part of your product pages. It’s why Notific.io lets you link E-commerce web notifications to URLs so you can direct users to review pages.
Feedback and reviews may sound like the same thing but they aren’t quite. Reviews are signals that customers leave other customers about the quality of a product. Feedback is information that you, as an E-commerce company, receive about the experience of making a purchase from your store. Every business craves insight into what customers enjoy and don’t enjoy about their offering. E-commerce stores can make use of rich notifications to get feedback about the checkout process, how likely they are to be recommended, how likely a repeat purchase is, and so on. Knowing how you can improve the customer experience is essential to long-term sales growth.
Recovering Abandoned Carts
There are few things E-commerce entrepreneurs hate more than seeing an abandoned cart. It means somebody got really close to giving you their money, but for some reason didn’t follow through. According to Statista, online retail shopping has a cart abandonment rate of 75.6%. Reducing that to even half can have a huge impact on a business’s bottom line. One way to do that would be to use E-commerce web notifications to remind users about items they have in a cart and to offer discounts if they haven’t gone through with a purchase in a few days.
Offers and Incentives
When all else fails, fall back on what’s tried and tested. A compelling offer always does the job, and especially so in the E-commerce industry. There are a myriad different ways you could go with offering customers incentives to make a purchase on your E-commerce store. That includes free shipping (site-wide or on specific products), buy-one-get-one-offers, volume discounts, loyalty points, and so on. Web and push notifications can serve as a vehicle for all of those methods.